As a member of the in-house creative team at Nest, my job was to tackle any and all request that the product or marketing team needed. This ranged from concepting marketing campaigns and events tied to product releases, naming new products, writing web content and managing outside agencies we hired to help make everything happen.
Every year, more than 35 million Americans struggle to keep up with their energy bills. To ease the burden, Nest Launched The Power Project in early 2018 to raise awareness and provide help for those who need it most. For the latest round of this initiative, we rolled out multifaceted, integrated campaign to spread the word. Through online videos, a donation-centered website, strategic partnerships and pop-up art installations, the Power Project has been able to raise over $800,000 for the cause to date.