As both a freelancer and a member of the Art, Copy & Code Team at Google, I've been involved with various brand campaigns, social media initiatives and web writing projects.
Art, Copy & Code
While contracting with the Art, Copy & Code team, I had the opportunity to work on two (very) different projects. The first involved launching a campaign designed to promote a new tool and Google's overall initiative of helping small businesses succeed. My contributions ranged from writing social posts, blog posts and web copy to concepting creative ideas in partnership with our selected influencers.
The second project I worked on was the re-launch of Shopping Insights, a site dedicated to helping retailers and merchandisers discover what's trending and validate their purchasing decisions and forecasting decisions using search-related shopping data. On this project, I was in charge of rewriting all website copy, A/B testing and writing any PR materials or blog posts that coincided with the launch.
Google Tips Homepage
As a freelancer, I worked directly with the Google Tips team to help write the tips you'll find on get.google.com/tips/ as well as the social copy that accompanies them. Below are a few examples of the tips & social posts I've penned.