After pitching and winning the Airheads business, my team at Huge and I got the chance to resurrect a brand that was a staple during our childhood (& gave us the much-needed opportunity to eat a bunch of candy and act like kids again.)
We were tasked to create a 360 campaign for Airheads, starting with new commercials and brand tagline. The TV spots we made were actually the first national TV spots that HUGE, a digital ad agency, has ever produced.
For this campaign, we also identified and partnered with some key influencers on various social media channels to help spread the word.
Social Media Musings
We concepted and executed a ton of fun social media content in the form of edible GIFs. These lived on the Airheads social channels and were either used as daily content or in promotion of a larger event, such as the VMAs or the premier of the Walking Dead.