I work with Google on a project-to-project basis to help with some of their writing needs. Through the relationships I formed while I was working at Google, I have had the opportunity to be involved with some brand and social media initiatives, specifically for the work they do for Google Tips.
I work directly with the Tips team to help write the tips you'll find on get.google.com/tips/ as well as the social copy that accompanies those tips. Below are a few examples of the tips & social posts I've penned.
AMC tasked HUGE with a complete overhaul of their desktop, mobile and web experiences. The work you see here is still in progress and is not to be shared with anyone (please and thank you).
My role as the sole copywriter on the AMC project was to establish a new tone and voice for the brand and to rewrite/write every touchpoint throughout the entire site. I worked with every team member from UX to design and even development to make sure AMC's copy was where it should be.
My team at HUGE and I pitched and won the Airheads account, resurrecting a brand that I loved in my childhood (as well as my love for writing silly and ridiculous things.)
We were tasked to create a 360 campaign for Airheads, starting with new commercials and brand tagline. The TV spots we produced were actually the first national TV spots that HUGE, a digital ad agency, has ever done. Pretty cool huh?
For this campaign, we also identified and partnered with some key influencers on various social media channels to help spread the word.
Lastly, we made a ton of fun social media content in the form of edible GIFs. These lived on the Airheads social channels and were either used as daily content or in promotion of a larger event, such as the VMAs or the premier of the Walking Dead.
A very popular Youtube channel among our target demographic. So far, this video has raked in 474,000 views.
Perhaps one of the most popular Youtube channels out there. Tyler Oakley is a huge hit among our target market, and this campaign yielded some very successful results.
This gif, an edible turntable, lived on our social media channles in honor of the 2015 MTV Music Awards.
National Video Game Day
Celebrating the best video game of all time using the best candy of all time.
We celebrated the premiere of the latest Walking Dead season with this creepy crawly gif.
While at GSD&M, I worked on a variety of campaigns for Walgreens from their very first Beauty campaign to rolling out brand new initiatives.
Fun Nights & Early Mornings
Walgreens' first beauty campaign highlighting the variety of products sold in-store. With media buys in magazines such as Elle, Glamour, Cosmo and Allure, our challenge was to find a way to elevate the Walgreen's Beauty brand name above other pharmacy retailers.
This commercial is a metaphorical view on Walgreens' fresh food initiative which is designed to bring access to fresh fruit and produce to inner city areas that traditionally lack healthy food options.
Interactive Banner Ad
Interactive banner ad for Walgreens holiday photo print promotion.
Good Spread is wonderful company that believes in giving back. For every jar of peanut butter sold, they provide nutrient rich food to people in need.
My team and I helped them do a complete brand overhaul, from rethinking their website to changing their logo, packaging and in-store displays. I helped create the tone and voice documents, and rewrote their packaging and website copy.
National Parks Service
This is a print campaign that I did in portfolio school that was featured in CMYK Magazines Top 100 New Creatives #52.
The goal of this campaign was to highlight the benefits of a vacation spent in the great outdoors away from the hassles of modern-day life.
We kept the idea and execution simple and beautiful to mirror the simple beauty of our country's National Park system.
This was a submission for the Cannes Future LionsInternational Festival of Creativity and was selected as a finalist (only 20 projects out of thousands of submissions were chosen as finalists) in 2012.
The ask for the competiton was simple: how can an international brand advertise in a way that couldn't have been done 5 years prior. Our idea was the Coca-Cola Classic Moments app using augmented reality technology.
The concept was to take Coca-Cola's partnership with the Olympic Games into the digital realm by bringing moments that made Olympic history to life using technology (and a little bit of nostalgia).
Classic Moments App
'Oh! The Places it Goes' is a non-traditional piece of advertising I did in my portfolio school days. What started out as an assignment for a headlines class — write headlines for Braun razors — turned into a poem book for adult men meant to delight and inform on the wonders of manscaping.
Because manscaping is an uncomfortable subject for men to discuss, I introduced the subject as delicately as I could. Harking back to the days when you were a kid, when learning a new lesson came in the form of an easy-to-read book of poems, 'Oh! The Places it Goes' is a light and funny way to teach the man in your life a thing or two about self care.
Art Director: I worked with a very talented art director/illustrator named David Woodbury who helped bring my mascots to life.